Advertising in a Magazine

Circulation, Readership and Cost of advertising. If you are wondering what these three terms mean, let me explain that these are the three most important factors that an organisation or a business looks into before opting to advertise in a particular magazine (assuming that the magazine is read by their target audience). But, have you ever wondered about the process involved to advertise in a magazine ?

It is no surprise that advertising through print media has proved to be effective for many businesses and is the most preferred medium of advertising. Speaking of magazines and the number of magazines, the advertiser first selects a magazine which it thinks will reach its target group. Let me explain the complete process with the help of an example:

Assume that you own “ Magazine A” and you receive a call from an organisation who wishes to advertise in your magazine.

You explain all the options available i.e. the size of the ad ( double spread, full page, single column, double column, quarter page, strip etc ) , the cost and offers that you can give if the organisation wishes to advertise in multiple issues and try to finalize a deal after negotiations.

After that, it is important that you take a release order (R.O) from the organisation who wishes to advertise. The art work too has to be prepared by the advertiser and confirmed with “Magazine A” so that it can be sent for pagination and then printed.