You Just Don’t Buy a Bournville, You Earn It

At Bournville they have a tradition that you are supposed to open the pack gently, listen to the snap, and take in the aroma. But before you eat it, you have to ask yourself “Have you earned it?”

It was a fairytale come true for my friend. He opened his pack of Bournville. Gently listened to the snap, smelled the aroma, looked at it carefully and when he was just about to enjoy the delicacy, a thought sprang up his mind-“ Have I earned it? No!!! But I am going to eat it anyway”

And as the saying goes, You Just Don’t buy a Bournville, a worm sneaked out from his next piece and he was amazed at the incident .So amazed that he had to inform the local newspaper about the happening. A week later he received a “Caution” Letter From Bournville warning him to be ‘Earn’est  the next time he enjoys a Bournville.